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RESOURCES

Your major resource for an effective fundraising event is "Black Tie Optional," in which you will find all the necessary and special insider information you will need
to produce a financially successful and truly special event:




The definitive resource
for successful fundraising.



Packed with common sense advice from one of the country's leading special events planners, this new edition provides helpful checklists, flow charts, and worksheets outlining every element of assembling and managing special events, including:

  • Choosing the right event
  • Picking an event coordinator/manager
  • Motivating your board and committee members
  • Getting maximum support
  • Promoting your event

While the concept of fundraising is not new, never has the need for money been so great. More and more, it is up to individual groups to come up with creative ways to raise money and new supporters. Black Tie Optional, Second Edition is the all-in-one resource both beginning and seasoned event planners will rely on for creating a truly special event.


Praise for Black Tie Optional:

"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My liIe would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
--Richard B. Stolley, Senior Editorial Adviser, Time Inc. Founding Editor, People magazine

"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
-Cathy Elkies, Charity Auctioneer, Christie's

"Harry Freedman knows how to plan an event. He has it down to an art."
-World-renowned artist Peter Max

HARRY FREEDMAN provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, and has served on the organization's lnternational Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fund raising. Freedman has been featured in Forbes as well as NBC's Dateline and CNBC.

KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full-time for daily newspapers for more than 25 years.


Available wherever books are sold.
Volume discounts are available when you order 10 or more copies.
Please email
stesta@wiley.com for more information.


Wiley and the Wiley logo are registered trademarks of John Wiley & Sons, Inc. All other trademarks are the property of their respective owners.


©2023 Harry Freedman, All Rights Reserved
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