Your major resource for an effective fundraising event is "Black Tie Optional," in which you will find all the necessary and special insider information you will need to produce a financially successful and truly special event:
The definitive resource for successful fundraising.
Packed with common sense advice from one of the country's leading
special events planners, this new edition provides helpful checklists,
flow charts, and worksheets outlining every element of assembling and
managing special events, including:
Choosing the right event
Picking an event coordinator/manager
Motivating your board and committee members
Getting maximum support
Promoting your event
While the concept of fundraising is not new, never has the need
for money been so great. More and more, it is up to individual
groups to come up with creative ways to raise money and new
supporters. Black Tie Optional, Second Edition is the all-in-one
resource both beginning and seasoned event planners will rely
on for creating a truly special event.
"I wish I had had this invaluable book when I was helping plan
fundraisers in the past. My liIe would have been easier, and our
bank account healthier. Don't torture yourself: get this book,
follow its advice and be a hero!" --Richard B. Stolley, Senior Editorial Adviser, Time Inc. Founding Editor,
"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful
fundraiser is essential to anyone considering how best to tackle
the complicated world of event planning. Black Tie Optional
is the archetypal roadmap for those undertaking the rewarding
yet overwhelming journey of successful fundraising. An absolute
-Cathy Elkies, Charity Auctioneer, Christie's
"Harry Freedman knows how to plan an event. He has it down
to an art."
-World-renowned artist Peter Max
HARRY FREEDMAN provides fundraising counsel for
nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman
is an active member of the Association of Fundraising Professionals, and has served on the organization's lnternational Conference Education Advisory
Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fund raising.
Freedman has been featured in Forbes as well as NBC's Dateline and CNBC.
KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada.
She earned a master's degree at the Columbia University Graduate School of Journalism and worked full-time for daily newspapers for more than